Location: Hybrid
About
Flexicode is a Germany- and Switzerland-based IT services provider focused on the leading and fast-growing IFS ecosystem. Flexicode supports its clients with digital transformation through ERP implementation, cloud migration, managed services and innovative AI software solutions. Based on strong reputation, deep industry know-how and a loyal customer base, Flexicode has established itself as a trusted partner for international, mid-sized customers in manufacturing and service industries.
With 3 locations (HQ Fürth) and more than 100 employees, Flexicode is the No.1 IFS partner and the market leader in the DACH region. Together with our growth partner EOS (Munich-based Private Equity firm), we are pursuing a global Buy & Build strategy with the clear goal to develop the leading European pure-play IFS partner platform. In this regard, we are looking for a hands-on Marketing Director to expand our brand, lead external communication, optimize our lead management and to raise our marketing to the next level.
Responsibilities
Campaign Strategy & Content
- Develop and execute the group-wide marketing and go-to-market strategy
- Build, govern and refine solution messaging frameworks and integrated campaign plans in close collaboration with Sales, leveraging customer insights and market feedback
- Drive measurable sales pipeline and revenue through solution-led campaigns, continuously optimizing for conversion and growth
- Define, govern and track campaign SQL targets, supporting account selection and prioritization in alignment with sales plays and pipeline objectives
Performance & Optimization
- Manage the marketing budget and monitor performance through KPIs, ensuring efficient resource allocation, strong ROI and contribution to pipeline and revenue targets
- Expand brand awareness and increase lead generation across all digital channels, including SEO and AEO, maximizing customer reach and engagement
- Own and further develop marketing automation, CRM, and analytics systems (e.g. HubSpot, Active Campaign, Salesforce, Odoo) to ensure scalable, data-driven execution
Your Profile
- You are a passionate leader and marketeer, and you are used to execute on a global level together with ambitious private equity shareholders
- You have experience with Buy & Build strategies and are familiar with post-merger integrations
- Completed degree in marketing, communications, media management, or a comparable qualification
- Senior expertise in B2B marketing, ideally within a software or IT services environment
- Proven track record of driving pipeline growth and revenue impact through strategic marketing initiatives
- Proven experience in defining, governing, and optimizing SQL targets, campaign KPIs, and performance metrics
- Strong expertise in SEO, AEO, and digital content best practices
- Familiar with marketing automation, CRM, and analytics platforms
- Strong analytical skills, an entrepreneurial mindset and a pragmatic, hands-on approach
- Confident and credible in representing the company externally at customers, partners and stakeholders
- Fluent in German and English; additional languages are welcome
We Offer
- A key leadership role with a direct reporting line to the Executive Board
- High level of autonomy and creative freedom in a fast growing and dynamic environment
- Opportunity to build, scale and lead a high-performing marketing team
- Flat hierarchies, short decision-making paths and a modern workplace
- Value-driven atmosphere and a strong team culture
- Attractive compensation package and long-term career development opportunities
Was du bei uns erwarten kannst
Faire, unbefristete Arbeitsverträge & 30 Urlaubstage
Flexible Arbeitszeiten & Homeoffice
Moderne, ergonomische Arbeitsplätze - im Büro & im Homeoffice
Dienstwagen
(bei Bedarf)
Teamspirit & Arbeiten auf Augenhöhe
Transparenz durch regelmäßige Management Updates & Mitarbeitergespräche
Mitarbeiter-Empfehlungsprämie
Regelmäßige Teamevents
Fort- und Weiterbildungen & Mitgestaltungsmöglichkeiten
Betriebliches Gesundheitsmanagement, vollbezuschusstes E-Bike Leasing, kostenlose Getränke uvm.
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